Boost Oxygen

About This Project

About This Project

Since the early days of Boost Oxygen (launched in 2007 and now the #1 worldwide leader in the category), Pinstripes Media has contributed to the growth and understanding of ‘Why Oxygen’ in a number of ways, including:

  • Implementation by professional teams’ Certified Athletic Trainers and athletes. This usage affirms every other use of the product since a professional athlete makes their lucrative living from their performance. As a result, Boost Oxygen has been seen and in-use during national and international sports telecasts such as the Super Bowl, the NCAA Tournament, National Hockey League, Major League Baseball, Major League Lacrosse on ESPNCBS Sports, NBC Sports, NBCSN, ABC Sports and regional sports networks across the country.
  • Placement in major sporting goods retailers nationwide, including Academy Sports + Outdoors, Dick’s Sporting Goods, SCHEELS, Christy Sports, Sun & Ski Sports, Sportsman’s Warehouse, Dunham’s Sporting Goods, Olympia Sports, Hibbett Sports, Bass Pro Shops, Cabela’s as well as placement into Athletic Trainers sports medicine catalogs (MEDCO, School Health, Collins Sports Medicine, Alert Services, Inc. and Fabrication Enterprises / Best Priced Products for availability to military and government purchasing agents).
  • Developing content and creative for social media, print collateral, in-store signage, video for media placement.
  • Establishing and negotiating sports sponsorship opportunities with major events,including the Pikes Peak International Hill Climb, Behind the Racket Tennis Tour ( a new and emerging brand of exciting professional tennis), Major League Lacrosse, Major League Triathlon, USA Racquetball, USA Curling, Virginia Pickleball Association, Flag Football World Championship Tour (now associated with Mike Flag Football Camps) and the 2015 FIS Alpine World Ski Championships; as well as membership and engagement opportunities with the National Athletic Trainers Association, the National Sporting Goods Dealers Association and the Hockey Dealers Association.
  • Engaging directly with professional sports teams and their Certified Athletic Trainers for implementation of the product to support performance, recovery and results.
  • Establishing and curating the content for a dedicated page at the Boost Oxygen website called ‘Experiential Stories’. There are amazing people doing amazing things with a bottle of Boost in-hand and this space is dedicated to sharing their stories.
  • Handling all social media content, creating the Instagram (boostoxygen) and Twitter (BoostO2) accounts and being dedicated to creating product advocates through these interactive platforms.
  • Creating unique engagements and placement opportunities with Marcus Lemonis and CNBC’s ‘The Profit’, placing it in the hands of the legendary Howie Mandel, product imagery activated by Khloe Kardashian, and working with touring rock legends such as Journey, Meatloaf and Whitesnake…K-Pop group Beyond the Scene, too!
  • Public Relations efforts have served to place Boost Oxygen and co-Founder / CEO in major media outlets across the country
  • In print, on the radio and on network television. Pinstripes has also been interviewed for print and on television in support of the product.
  • Created signage for placement at the Denver International Airport (5th busiest airport in the United States) with visibility in the gate and baggage claim areas.
  • Developed in-store signage for retailers, including Christy Sports, Sportsman’s Warehouse, Academy Sports + Outdoors and a video for the retail display at SCHEELS.
  • Tagline creation – to support the passion and motivation for an athlete’s use and implementation into their performance and recovery protocols and trusted products, developed the tagline ‘Performance|Recovery|Results’ that was resoundingly affirmed by Certified Athletic Trainers, professional, collegiate and everyday athletes. This tagline appears on in-store signage and on the product label of the CAMO bottle of Boost!
  • With hockey players at all levels of the game, youth to professional, trusting Boost to support their game, created the #EveryShiftMatters hashtag that is seen in social media and on apparel.
  • Apparel and accessories design and delivery – customers are very proud to wear their support of Boost Oxygen: t-shirts, long-sleeved t’s, embroidered hats, wristbands and neck gaiters have all been designed and printed for Boost.

In The Public

It’s an extremely rare and unique opportunity to support and create a ‘new product category’ in the United States’ retail space.

While talking about Boost Oxygen at an expo, during an interview, with a potential buyer for retail placement or in everyday conversation, it’s very empowering to be asked “are you the founder of this product and company”.

Passion is only real and genuine; people know it when they see and hear it.

Client Stories