Engaging, connective and the best place to truly engage and form relationships with your current and potential customers. The development of these platforms, as tricky as they can be, allow for you to share real-time information with followers or defined prospects like no other media ever has before.
Each of the major platforms (Instagram, Twitter, Facebook, Tik Tok, YouTube) have their own characteristics for who is on them and how you form your messaging. For example, Facebook is strong with delivering an older audience. Instagram is very visual and is popular with active persons of all ages and driven by hashtag discoveries and following.