From an early age, it seems I would be good at doing one of two (2) things as an adult:
From an early age, it seems I would be good at doing one of two (2) things as an adult:
I wouldn’t have expected that the list would also include leading the mighty Pinstripes Media for 17 years and counting!
Paperboy; Main Street, Rosendale, New York
Restaurant Dishwasher; High Falls, New York
Promoted through all positions in the kitchen, then to the front-of-the-house to be Waiter / Bartender / Asst. Bar Manager; High Falls, New York
Attended Western Carolina University for Sport Management Degree. Cullowhee, North Carolina
Full-time internship in the spring with the Albany River Rats, American Hockey League (AHL) affiliate to the New Jersey Devils.
Graduated Western Carolina with being awarded the Jim T. Hamilton Award for ‘Outstanding Sport Management Major’. Cullowhee, NC.
Baltimore Bandits; Baltimore, Maryland – joined the Bandits, the AHL-affiliate to the Mighty Ducks of Anaheim as an Account Executive, then promoted to Ticket Sales Manager.
Chesapeake Icebreakers; Upper Marlboro, Maryland – with the departure of the Bandits to Cincinnati, invited to join the East Coast Hockey League (ECHL) expansion team as Director of Ticket Sales. ECHL affiliate to the Tampa Bay Lightning.
Chesapeake Icebreakers; Upper Marlboro, Maryland – promoted to Director of Corporate Sponsorships for Season 2 at The Show Place Arena. One of my favorite nights was hosting the Washington Redskinettes for a promotional appearance (and developing a friendship with this Captain).
Home Team Sports; Bethesda, Maryland – joined the mid-Atlantic sports network of the Baltimore Orioles, Washington Wizards and Washington Capitals. A highlight of my tenure was creating the engagement and collaborating on the design for the Cal Ripken Jr. ‘retirement gift’ skis from the network.
It’s the people who make the difference. Sonia would become Miss Maryland 2000 and compete in the Miss America Pageant in Atlantic City. She is a cherished friend to this day and continues to positively impact the lives of young women. Here we are with FOX5-DC’s Sue Palka at an event in Washington, DC.
Pinstripes Media; Silver Spring, Maryland – launched the mighty Pinstripes Media. The name is inspired by a lifelong commitment of rooting for the team that plays at ‘the Big Ballpark in The Bronx’, the New York Yankees. Here’s an original business card, before the development of a logo.
Pinstripes Media Logo; Savage, Maryland – once I was ready for a logo, I tapped a former ad agency client, friend, and fellow Yankee fan, the late Peter Habib. He enjoyed baseball so much that he became an Orioles season ticket holder at Oriole Park at Camden Yards. With his humor, he presented me with this logo (I was so excited to see what he had come up with that I’ll never forget opening up that email to see THIS logo). Thanks Peter…it still brings a smile to my face. He soon sent ‘actual’ options, which led the way to the final version.
Pinstripes Media moves West towards the Rocky Mountains of Colorado! While out there, a client engagement involved this promotional appearance by New York Yankees legend and Major League Baseball Hall-of-Famer Rich ‘Goose’ Gossage.
Pinstripes embarks on a long and successful engagement with the Toyota brand. Good creative doesn’t only make the consumer feel good; it is informative and motivates a good buying decision…oh, and don’t forget to ‘follow the rules’ about things. Across seven (7) years and all types of creative development, we never received a strike for a violation!
Pinstripes Media moves back East; Rockville, Maryland
Pinstripes Media and Boost Oxygen; Milford, Connecticut – the start of this engagement with a new product innovation began with “can you help get this into professional sports?” It was the start of an ongoing 10+ year engagement of establishing a ‘new product category’ in the retail space and making Boost the #1 and only choice for professional organizations and collegiate programs.
Pinstripes Media and Velocity Community Credit Union; West Palm Beach, Florida – By recommendation, a long-term engagement with the best credit union in all of South Florida begins (and endures to this day).
Asked by the former head of the Sport Management Program at Western Carolina University, Dr. Susan Brown-Foster, to contribute to a book she was co-authoring: ‘Experiential Learning in Sport Management’
In the role of emcee for the Grand Opening event for Larry H. Miller Toyota of Colorado Springs’ new location. In attendance were Gail and Greg Miller, the head of Toyota Motor Sales USA, General Manager Tim Anthony, and New York Yankees legend and Major League Baseball Hall-of-Famer Greg ‘Goose’ Gossage.
Being on-site to negotiate a media plan and engagement turned into handling the very first television interview appearance of Boost Oxygen on Vail Resorts’ TV8 Vail after a scheduled guest couldn’t make the segment. TV8 was a favorite station that broadcast throughout Colorado, the Rocky Mountain Region and streamed worldwide.
Pinstripes Media turns 10 years old!
It was a thrill to see CHEEZ-IT (the “official snack cracker of the mighty Pinstripes Media”) feature this image and message on their official Twitter account.
The favorite transportation vehicle and the “Official Vehicle of the mighty Pinstripes Media” re-tweeted an image of our car; thanks Volvo Cars of North America!
Virginia Beach, Virginia: Pinstripes is invited by the Virginia Credit Union League and the Credit Union Marketing Business Development Council to be a guest speaker on the topic of ‘Advertising, Marketing and Media for Credit Unions’.
Had the opportunity to meet these two (2) sports media legends and see a taping of a favorite show, ESPN’s ‘Pardon the Interruption (there is no studio audience); thx Dursee!
Landed Boost Oxygen into the hands of an all-time favorite show host, Tony Reali of ESPN’s ‘Around the Horn’. Pre-show banter was epic and the bottle stayed on-the-desk throughout the duration of that episode.
Pinstripes tends to get invited to be in the most legendary of places; including the press table of Cameron Indoor Stadium at Duke University.
There’s nothing to complain about when Simon Cowell does a product demonstration, doesn’t let you know in advance and doesn’t expect any paid placement sponsorship payment from it…that is genuine usage right there.
With Howie Mandel making some wisecracks in interviews about Simon “having his own private air,” Pinstripes made it happen that Howie received some Boost to blast up for himself…he loved it! Check out the video on his Instagram: @howiemandel
I couldn’t let the Red Wings’ Joe Louis Arena close without making a visit (and as it turns out, getting on the ice to pay tribute to this hockey legend).
An invitation to see Trevor’s favorite band in an intimate setting at iHeart Radio’s Southwest Airlines SoundStage in Rockville, Maryland and meet the band? We’re in for that. Thanks Cliff!
Invited by Tien Wong to attend his CONNECTpreneur Fall Forum, where he was interviewing Seth Goldman, Honest Tea Founder. The opportunity to meet Seth and read his book provided invaluable insights and inspiration for client application.
Khloe Kardashian chose a Pinstripes Media image as part of her Facebook announcement that Boost Oxygen is a must-have in her gym bag…I’m sure she’s searching for my number to send the royalty check.
Pinstripes Media and Enginuity Power Systems; Alexandria, Virginia – By referral, Pinstripes begins to represent and support this company who is leading an energy evolution for the United States. Their first product, the E|ONE, will be making your home the smartest house in the neighborhood.
Pinstripes Media and Punch’d Energy; San Jose, California – the creator and patent holder of this amazing product, a ‘Caffeine Cognoscenti,’ connected with the mighty Pinstripes Media because he noticed the work and the presence in the retail marketplace; and I’ve been connected to and supporting this slacker ever since.
You don’t need a zoom lens to capture this picture when you are on the sideline of the Atlanta Falcons.
Created this public relations splash with Hartford, Connecticut’s FOX affiliate FOX61 to feature Boost Oxygen as the Atlanta Falcons advanced to the Super Bowl…the Falcons Athletic Training staff fuels up the Falcons with Boost…and Punch’d Energy, too!
Had the opportunity to meet this legend, Neal Schon, founding member of Journey, prior to a show at the MGM Grand National Harbor. Neal knows the benefits of blasting up with Boost Oxygen.
Landed Boost Oxygen on an episode of CNBC’s ‘The Profit’ after connecting directly with Marcus Lemonis and working with his team for placement. Marcus chose to include Boost in the re-launch of Windward Boardshop in Chicago, Illinois.
With the intention of featuring the real and genuine stories of the amazing people doing incredible things while implementing Boost Oxygen, Pinstripes created the ‘Experiential Stories’ page at the Boost website and ongoingly develops the content that appears there. Take a visit!
The inspirational leader of Pinstripes Media and I stepped in to deliver all the news that matters at our favorite television station in Colorado, KXRM–FOX in Colorado Springs.
In support of product validation and on-the-shelf availability at trusted retailers, Boost Oxygen receives placement in ALL locations of Academy Sports + Outdoors and Sportsman’s Warehouse.
Boost Oxygen appears on ABC’s ‘SHARK TANK’ – Pinstripes created the customized logo to commemorate this appearance in primetime on national network television. On the night of the episode’s airing, while at a companywide ‘watch party,’ the co-Founder and CEO of Boost said: “you had a lot to do with this.”
Promoting and representing Patrick Sweeney’s new book ‘Fear Is Fuel’ just as COVID-19 was fast becoming a global pandemic. The content of Patrick’s book, based on six (6) years of neuroscience-based research, proved to be invaluable to deal with the fear caused by uncertainty. The book became a Top 5 Wall Street Journal Bestseller and is also now available in audiobook version from Audible.
Pinstripes makes it happen and gets it done for Boost Oxygen’s placement at all locations of Pure Hockey from coast-to-coast.
“The ability of pinstripes Media to assess the Phoenix media market allowed us to run a very successful radio campaign that generated hundreds of new client inquiries and subscriptions. We would not have been able to negotiate the complex media environment without Brian’s guidance."
Since we’ve been with you our sales have tripled; and I think your creative and media plan has a lot to do with that.”
“Working with Brian and hearing his recommendations on media strategy was an important reason that our sales were always strong as our visibility in the Washington, DC market was constant and present.”
“The Marketing Department at Velocity Community Credit Union has worked with Brian Hoek of Pinstripes Media,LLC, for several years now and has always been very pleased with both the service and the deliverables he has provided to us. Friendly and personable, he was able to quickly make positive relationships with media partners in our area, providing us with a great deal of value over the years.”
“Having known and worked with Brian for about 17 years now, I am very confident in his media savvy and ability to deliver a media plan that effectively promotes our message. There’s a reason I’ve stuck with him through the years; relationships along with experience really do make a big difference.”
“The creativity and diversity that Pinstripes Media brings to our media buys – across all media – has positively contributed to our growth in the Alexandria (Washington DC) and Harrisonburg, VA markets…Brian’s insights and advice are very involved and well thought out based on his experience.”
“During our years of sports media sponsorship, with Brian being our representative, he was active in making sure that every one of our dealerships in the Baltimore / Washington region felt like they were benefiting from the sponsorships with the Orioles, Capitals and Wizards on Home Team Sports / Comcast SportsNet. This took personal involvement and dedication.”
“I truly enjoy working with Brian and Pinstripes Media. Traditionally, our store was the smaller, lower performing store to our competitive “bigger” brother in this market, not anymore. The difference in the look and feel of our advertising has closed the gap – we have even pulled ahead on some months; truly a remarkable achievement. Brian is a valued member of our team.”
"I try to teach my kids lessons in success – one of them is work as hard as you can and provide as much value to others as possible and the world will beat a path to your door. It’s why so many people engage Pinstripes. The crew there works hard for every one of their clients – big or small. It’s that kind of personal attention that I really value."